Social Media Micro-Influence and the Arts
Reloquence has done a quick survey of micro-influencers for the arts and entertainment marketplace. We find it to be a diverse source of talent for micro-influencer marketing, and although still mostly untapped, quite powerful.
As a rich visual platform, Instagram is the social media site of choice for the entertainment industry. Fashion designers, dancers, museums, artists and musicians: they are all there, and are using it to a greater and lesser effect to market their influence, products and services.
Some of the most ambitious micro-influencers have leveraged their success to become brand promoters and brand ambassadors, for Big Brands mostly, but increasingly for small to mid-sized businesses (SMBs). Our experience is that while the SMBs are curious about micro-influencer marketing, their immediate requirements are still predominantly for basic services such as social media account management and content creation.
At its most effective, online advertising should be subtle, yet convincing. Some of the best sites and videos that we have found pull consumers into fascinating virtual worlds, where the subliminal marketing messages are often barely noticeable. These sites are especially powerful in that they entice the buyers to return again and again, and to explore new worlds as they evolve and change from day to day.
Instagram, when used most effectively, becomes a canvas for micro-influencers to create, design, play, write and sing their way to success. It is a particularly effective platform for the visual arts, and when combined with Instagram stories, provides a dynamic environment that pulls the consumers in, and works on them to buy products or services, sometimes immediately with powerful images and messages, and sometimes gradually, over time, with subtle and gentle suggestions.
Instagram is the Reloquence platform of choice for social media marketing because it empowers both brands and micro-influencers to co-create powerful sites that work on an unconscious or subliminal level, with the creative use of color, design and messaging.
Reloquence is growing our unique database of international micro-influencers and content creators who provide services in paid sponsorship advertising, photography, videography and the visual arts, including illustration and graphic design. We can configure a lightweight toolkit that will allow you to run your own influencer marketing campaigns, either by inviting our influencers, or by sourcing your own. Reloquence is an artist’s toolkit for influencer marketing.